Building Grab’s Experimentation Platform
ExP Overview At Grab, we continuously strive to improve the user experience of our app for both our passengers and driver partners. To do that, we’re constantly experimenting, and in fact, many of the improvements we roll out to the Grab app are a direct result of successful experiments. However, running many experiments at the same time can be a messy, complicated and expensive process. That is why we created the Grab experimentation platform (ExP), to provide clean and simple ways to identify opportunities, create prototypes, perform experiments, refine, and launch products....